Pro Tip: Take the You out of UX

Pro Tip: Take the You out of UX

Great product design is all about the individuals using the system. That’s a tenet that underpins the greatest design-thinkers and agencies worldwide and it’s absolutely true. In fact, there are entire frameworks of design built around it: service design, customer experience design, human-centred design and user experience design are just the first few off the top of my head. But there’s a trap here for young players. Who is that user?

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